The 2021 UFO Festival advertising campaign – has won Best of Show in this year’s New Mexico Addy Awards! The winners were announced March 10. The New Mexico Addy Awards competition is the first level, or local level, of the annual competition conducted by the American Advertising Federation. As the top winner in New Mexico, Roswell’s UFO Festival campaign from last year will advance to compete at the regional, or district, level. The 15 winners from that level of the competition will have a chance at being recognized with a national Addy Award.