— City of Carlsbad, Blue Cross and Blue Shield of
New Mexico, and National Fitness Campaign (NFC) today announced a collaboration to bring an
outdoor Fitness Court® and digital wellness programming to Carlsbad. The Fitness Court®
located at 511 Riverwalk Drive, Carlsbad, NM 88220, will open June 25, 2025, at 1:00 PM with a
ribbon-cutting ceremony.
This Fitness Court® was developed by the City of Carlsbad, BCBSNM, and NFC to expand free
access to high-quality workouts and create equitable access to exercise for communities across
the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their
own body weight to get a complete workout using seven exercise stations.
Created for adults of all abilities aged 14+, the Fitness Court® workouts are adaptable for all
fitness levels, allowing participants to move at their own pace. Users also may download the
free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym
into a digitally supported wellness experience. The City of Carlsbad is one of the first Campaign
Partners building a network of Fitness Courts across the state, with the help of Blue Cross and
Blue Shield of New Mexico.
"I'm glad we can offer our community an excellent place to work out while enjoying the natural
beauty of our Pecos River," said Mayor Lopez. "Thanks to the support of Blue Cross and Blue
Shield of New Mexico and the National Fitness Campaign, Carlsbad is now part of a growing
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network of cities across the country offering these innovative outdoor fitness courts. We're
proud to bring this resource to our residents."
“Regular physical activity helps prevent heart disease and certain cancers, reduces blood
pressure, improves brain function and prevents falls,” said Dr. Latha Raja Shankar, chief medical
officer and VP of health care delivery at Blue Cross and Blue Shield of New Mexico. “This
outdoor Fitness Court will give residents of Carlsbad access to optimal health outcomes right in
their own community.”
“We are excited to have the City of Carlsbad join us in the journey to improve health and
wellness as we work to make a powerful and long-lasting impact on health outcomes and
happiness by building healthy communities across America,’’ said Mitch Menaged, founder of
National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital
wellness programming, demonstrates a tremendous commitment to the health and wellbeing
within the Carlsbad community.”
Residents are invited to attend the launch event on June 25, 2025, at 1:00 PM to try the Fitness
Court®. For more information, visit www.cityofcarlsbadnm.com/bcbsnm-invite-to-the-fitness-
court, or contact Valeria Bannister at 575-887-1191. For more information on Blue Cross and
Blue Shield of New Mexico’s collaboration with NFC, please visit
https://www.nationalfitnesscampaign.com/newmexico.