The Roswell Museum and Art Center (RMAC), southeast New Mexico’s leading cultural institution, is introducing a new
identity and logo, as the Roswell Museum. The last significant change to the museum’s visual identity was in 2006. The name change to the Roswell Museum was implemented to clarify the institution’s diverse range of exhibitions and programming to the local community and beyond. The mission of the Roswell Museum is to inspire discovery and creativity along with cultural understanding of the American Southwest and the greater community.